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PRESENT, STRATEGY
The more than 125 year old, highly appreciated Printing Press Zrinyi', formerly renowned only for book printing was significantly renewed between 2001 and 2004. The changes affected all fields of the company. As a result of this conscious development process, our company faces the repeated market challenges with new kind of up-to-date technology meeting the market demands on top level with an organization transformed both in quality and composition. Printing Press Zrinyi' Joint Stock Company has carried out technological transformation recently, which has promoted the company to one of the leading actors of heat-set printing with an almost three billion HUF investment process. The transformation process included the installation of new technology, efficient reorganization of the production process, renewal of the management and primarily a newly defined philosophy and strategy of the printing press. This created the possibility that our company responding to the demands of regular and changing clients can pay utmost attention to the market processes, to meeting the expectations of the current and potential partners on an increasingly higher level. From the beginning of transformation Printing Press Zrinyi' always tried to establish and strengthen its position in the field of heat-set printing. Now we can proudly declare that professionals just as customers acknowledge we are among the most important heat-set printing presses regarding the volume of our activity, the versatility of our products and the wide circle of our partners. The most important elements in the business philosophy of the new management are reliability and flexibility. Reliability regarding:
Flexibility:
Our printing press tries to satisfy the individual demands of our partners to the possible greatest extent with ongoing extension of its technological capacity, and scope of services. An important element to this end is our supplier, subcontractor background providing more and more quality products and services, just as the manifold knowledge of the staff, which enables us to embrace the whole process of heat-set printing, publication design. Resulting from planned changes in our product line and the business philosophy of the management, illustrated weeklies and monthlies of high circulation and promotion material in several billion copies are printed in Printing Press ?Zrinyi'. Quality Management System in accordance with standard MSZ EN ISO 9001:2001 and Environmental Management System in accordance with standard MSZ EN ISO 14001:1997 have been introduced to improve work, to meeting the requirements of the customers and to prevent environmental pollution.
Our goal is to further strengthen the Printing Press' determinant position in the rotary market with our competitive, high capacity quality services and customer-friendly business policy. |
Management of the Printing House Zrinyi
Jelena Szabó |
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